Right out of high school and through my college career, I worked at Doppelganger Boutique. A position that started as a retail salesperson quickly turned into social media management and marketing experience. I began content-creating and copywriting posts that were published to our Instagram and Facebook accounts. Researching the latest trends that would fit well with our business model and executing them with our touch.

Day-to-Day Tasks:

Styling mannequins, flat lays, and outfits to be photographed.

Shooting, editing, and writing copy for Instagram and Facebook posts.

Creating stories and updating Instagram story highlights.

Linking items from social media posts to the online store.

Keeping up with current trends; researching popular reel/TikTok ideas and popular boutique hashtags.

​I was also in charge of changing the mannequin displays in the store and rotating them with new items. I wrote signs for sales, created graphics for posts, updated word boards, posted hours of the shop on stories and the feed, and curated photo and video ideas for my coworkers all while maintaining great customer service.