Mode Lente was a semester long campaign my team and I ran against fast fashion. I learned how to launch a start-up company and gain traction on different social platforms. Our team would draft weekly HTML emails, blog and social media posts and track engagement throughout the week.

Our team identifying a problem for a specific audience (fast fashion on a budget) and then created a solution company. We then established a foundation by conducting a SWOT analysis and crafted core messages for our organization. We designed an identity for the brand, then defined a social media strategy and website vision. My team and I took some time to identify our ideal customers behavior through the stages of engagement with our organization (awareness > consideration > purchase > loyalty > advocacy). Once the start-up was complete, we established an online presence complete with Google Analytics and search engine optimization. We developed two digital campaign strategies and planned to monitor our campaigns effectiveness through Google Analytics with an emphasis on audience behavior, traffic sources, visitor information, and best-performing pages.