In May of 2022, a company reached out to me asking if I could help them find influencers to help promote their products. During this month I conducted research looking through relatable hashtags to find accounts that would possibly want to work with us. I created a document that contained all of the Instagram accounts I had found to keep all of the information organized. Once the background work was done, I worked with Marketing Director to write up a statement that represented the company and went through and found company emails or contact pages that allowed me to send the emails to them directly. The accounts that did not have emails were listed and the director messaged them directly on Instagram through the business Instagram account. While I had focused mainly on finding Instagram accounts through the explore page, we also looked into the TikTok Creator Marketplace to broaden our search. We went through two rounds of the research and emails. At the end, all reply emails back and questions went straight back to Marketing Director for further steps.

Influencer and Email Marketing

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